Expert Adwords – Publicitate online PPC Google | Google AdWords – Google
Publicitatea online PPC Google | Google AdWords – Google
Digital Marketing Specialist
Digital Strategy Specialist
Paid Search Advertising Program Manager (PPC)
Senior SEM/SEO/Digital Marketing Consultant
Paid Search Specialist, WW Performance Marketing
Search Engine Marketing Specialist (SEM)
GoHealth Urgent Care is looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.
Responsibilities will include search and display-driven PPC campaigns in major search engines, performance analysis and reporting.
As SEM specialist, you will support all aspects of paid campaigns, including strategy development, keyword research, campaign activation, budget management, optimization, reporting and analysis. Additionally, you will be involved in some SEO projects. A successful SEM specialist will efficiently increase high-quality site traffic, ultimately resulting in higher patient volume for the GoHealth Urgent Care business.
The ideal candidate should have three to four years of hands-on experience in online marketing with a strong focus on paid search.
Manage all aspects of GoHealth Urgent Care’s paid search and PPC campaigns.
Develop long-term SEM keyword strategy, in coordination with SEO strategies and tactics.
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage media budgets and spend, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for paid search engine marketing campaigns.
Perform ongoing paid keyword discovery, expansion and optimization.
Research and analyze competitor advertising links.
Maintain relationships with Google, Bing and Yahoo.
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