An exciting permanent opportunity has arisen to join our Digital team as the PPC specialist that manages the European aspects of our business. The role will require you to provide detailed and efficient PPC management support to enable our Digitally Engaged audience to effectively identify our brand and select our products to supply them energy. This will include delivering accurate and complete reporting for the Senior Director and other senior stakeholders in pursuit of their PPC management, business goals and objectives.
We guarantee that your application will be judged only on the skills and capabilities you can offer compared to the requirements of the role, and that we’ll be open and transparent in our conversations with you about how your specific preferences can be accommodated against the demands of this position
As a PPC specialist, you’ll work with internal stakeholders or external third parties and will be involved in:
creating and planning a variety of PPC campaigns across a range of digital channels
overseeing existing campaigns and making recommendations on how to optimise them
analysing trends and making data-driven decisions
writing engaging copy for adverts
making creative suggestions for advert templates
account management of 3rd party agencies
relationship building and business development
producing detailed analysis and reports of campaigns
presenting data and reports to a range of audiences.
Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients.
Ensure the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
Manage and maintain updates for large keyword lists.
Deliver the management of Display network placement lists on AdWords and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Steer the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives.
Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
Monitor and evaluate search results and search performance across the major search channels.
Communication to team and management on project development, timelines, and results.
Passion for Search and internet marketing.
Outstanding ability to think creatively, and identify and resolve problems.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate thoughts and points.
Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
High levels of integrity, autonomy, and self-motivation.
Excellent analytical, organizational, project management and time management skills.
Dependant on experience
Professional Skills & Qualifications
Experience in Search Engine Marketing (SEM) and Paid Search (PPC).
Proficiency in MS Excel, PowerPoint, and Word.
Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
AdWords / Bing certification a plus.
BS/BA degree preferred.
We are Productive
I am proactive, hard working and resourceful. I care about what I do. I am empowered and accountable.
I get stuff done.
We are Professional
I am punctual and reliable. I respect the views of others. I am positive and lead by example. Professionalism powers me.
We are the Customer
I put the customer’s needs first. I look for new ways to exceed expectations. I offer straightforward solutions.
I am the customer.
We work together
I treat my colleagues with respect and consideration. I celebrate the success of others. I value everyone’s contribution. Working together is what I do.
I use clear and concise language and listen to others. I prefer face time to screen time. I am honest, approachable and take feedback well. I am a great communicator.
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