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Publicitate Google AdWords –

Creare- Optimizare campanii PPC Google AdWords

– dezvoltare campanii si anunturi de promovare pay per click
– analiza campanii competitori
– research si cercetare de piata – keywords
– teste si analize rezultate campanii PPC.
– imbunatatire scor de calitate pentru a reduce cheltuielile

The role of the Google AdWords Account Manager/Strategist is to sell, provide support, troubleshoot, and analyze AdWords digital marketing campaign performance in real-time with customers. The responsibilities include:
Build, manage, & optimize high quality Google AdWords accounts
Lead the translation of client briefs into innovative digital strategies that excite clients, and exceed their objectives
Ensure the smooth launch of campaigns and the continual improvement of performance; overseeing optimization and devising a structured test & learn strategy
Regularly communicate with clients, discussing account performance and strategy.
Keyword research & analysis
Analyze metrics, draw conclusions from data and create summary reports for presentations
Ad copy writing & budget tracking
Consistently monitor campaigns
Possesses in-depth understanding of PPC campaign management and optimization practices

Handle multiple PPC Campaigns across all search network e.g. Google, MSN,Yahoo/Bing, Facebook.
Exposure of campaigns handling in Marine Software, Google Ad words Editor & MSN Ad center.
Creating, implementing, tracking, analyzing and optimizing Paid Search Campaigns. Responsible for Pay Per Click, ad copy creation, keyword research, keyword traffic estimates to achieve set KPIs
Analysis and monitor on daily basis important account metrics like quality score, keyword bids, CTR, impression share and translate data into recommendations for the ongoing campaign approach.
Manage the conversion tracking solutions for search PPC.
Assessment and improvement of Landing page (by assisting the marketing team in optimizing design, layout, ensuring that every element on your landing page refers to, or supports, your core value proposition).
Creating multiple ad copy variations and landing page versions for split testing.
Regularly research PPC best practices and put them into play as necessary.
Budget management for PPC Campaigns, including budget recommendations

– Project Management
– Marketing Strategies for different clients
– Branding and brand positioning
– Wire-framing and website content
– Paid Advertising (Google Adwords: Search, Display and Remarketing, Facebook Ads)
– Content and Copywriting
– Social Media Management
– Email Marketing
– Developing different promotional campaigns
– Creating various visual materials with Photoshop, Illustrator or Canva
– Reporting on different key metrics
– I also work with different web platforms: WordPress, Prestashop and Avanticart.

3+ years of paid Google AdWords experience within an agency environment, managing multiple AdWords accounts.
Account management experience with small/medium sized businesses
Proficient knowledge in the following platforms: Google AdWords, Google Analytics, Google AdWords Editor, Microsoft AdCenter,
Experience building successful Google AdWords Account for multiple types of business.
Strong analytical skills with ability to analyze raw data, draw conclusions and develop actionable recommendations
A natural affinity with numbers
Have strong program management and organizational skills being able to manage multiple projects at once
Excellent written & oral communication skills

Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
Experience with website analysis using a variety of analytics tools including Google Analytics
Outstanding ability to think creatively, strategically, and identify and resolve problems
Excellent analytical, organizational, project management and time management skills.
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
Ability to clearly and effectively articulate concepts and ideas.
High levels of integrity, autonomy, and self-motivation.
Ability to work within a team and independently
Good knowledge of the English language
AdWords / Bing certification a plus.

Plan and create campaigns on Google AdWords, Yahoo, Bing and other search and display platforms.
Analyse trends and make data-driven decisions
Conduct keyword research and selection for PPC campaigns
Manage and update keyword lists.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Keep pace with search engine and PPC industry trends and developments.
Provide creative and engaging copy and graphical ad suggestions.
Write powerful and effective calls-to-action optimized for conversion
Manage and optimize existing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
Run split-tests to optimize campaigns
Monitor campaign results and key metrics.
Create monthly reports with analysis of performance of campaigns along with recommendations for improvements
Work with SEO specialist to optimize keyword list
Work with design team to ensure ad graphics are optimal for conveying the desired message
Constantly research and attend conferences, workshops, courses etc that provide professional development opportunities

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